Maishiy kimyo tovarlari B2B taqsimotida chakana savdo tarmoqlari bilan marketing asosidagi strategik hamkorlik
DOI:
https://doi.org/10.5281/zenodo.15294283Keywords:
B2B marketing, taqsimot strategiyasi, omnichannel, chakana savdo, raqamli transformatsiya, SWOT, Porter modeli, brend sodiqligi.Abstract
Ushbu tadqiqotda maishiy kimyo mahsulotlari sohasida B2B taqsimot tizimi va chakana savdo tarmoqlari bilan
marketing asosida strategik hamkorlikning roli o‘rganildi. SWOT va Porter modellariga tayanib, raqamli transformatsiya,
omnichannel yondashuvlar va sodiqlik strategiyalarining samaradorlikka ta’siri tahlil qilindi. Tahlillar asosida marketing
va taqsimot o‘rtasidagi integratsiyani kuchaytirish, raqamli platformalardan foydalangan holda brend sodiqligini oshirish
bo‘yicha amaliy takliflar ishlab chiqildi.
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