Maishiy kimyo tovarlari B2B bozori uchun barqaror va yashil taqsimot modellarini ishlab chiqish

Maishiy kimyo tovarlari B2B bozori uchun barqaror va yashil taqsimot modellarini ishlab chiqish

Authors

  • Farzonа Roʻziyeva

DOI:

https://doi.org/10.5281/zenodo.15358261

Keywords:

B2B taqsimot, Chemical Leasing, yashil logistika, barqarorlik, ESG, maishiy kimyo, xizmatga asoslangan model.

Abstract

Ushbu tadqiqotda maishiy kimyo mahsulotlarini B2B bozorida taqsimlashda barqaror va ekologik yondashuvlar
oʻrganildi. Chemical Leasing, yashil logistika va ESG mezonlariga asoslangan modellar tahlil qilinib, anʼanaviy taqsimotga
nisbatan ustun jihatlari aniqlangan. SWOT va qiyosiy tahlillar asosida xizmatga yoʻnaltirilgan, raqamli boshqaruv bilan
integratsiyalashgan yechimlar istiqbolli deb topildi. Tadqiqot natijalari asosida amaliy takliflar ishlab chiqildi.

Author Biography

Farzonа Roʻziyeva

TDIU, Marketing kafedrasi tayanch doktoranti

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Published

2025-03-11
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