Consideration of Positive and Negative Impacts of Smart Tourism on Destination Branding, Case of Uzbekistan

Consideration of Positive and Negative Impacts of Smart Tourism on Destination Branding, Case of Uzbekistan

Авторы

  • Ms. Yulduz Yakubova

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https://doi.org/10.55439/GED/vol1_issmaxsus%20son/a682

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Destination branding, tourism, Smart tourism, Uzbekistan, Samarkand.

Аннотация

The thesis below attempts to raise the awareness as well as draw the discussion on both positive
and negative effects that Smart tourism practices may carry in general and for the case of Uzbekistan. It
draws the attention on some of the possible impacts the practices may carry on the destination branding

Author Biography

Ms. Yulduz Yakubova

Course Leader in Business Management and Marketing,
Westminster International University in Tashkent

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Опубликован

2023-12-15
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