IMPROVING TRADE EFFECTIVENESS THROUGH MERCHANDISING: THEORY AND PRACTICE
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https://doi.org/10.55439/GED/vol1_iss10/a62##semicolon##
merchandising, effective product placement, retailing, visuals, customer psychology, technology, colors, lighting, music design, fragrance, point-of-sale advertisingАннотация
This article describes the main directions that determine the efficiency of the railway transport services, the relationship between the concepts of railway transport services, transport system and transport infrastructure and the main
factors influencing the choice of mode of transport, suggestions for improvement are given.
References
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