“DAKA-TEX” MCHJ XKNING MARKETING FAOLYATINING TAKOMILLASHTIRISH

“DAKA-TEX” MCHJ XKNING MARKETING FAOLYATINING TAKOMILLASHTIRISH

Авторы

  • Shoira Azimovna Musyeva Samarqand iqtisodiyot va servis instiiuti

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https://doi.org/10.55439/GED/vol1_iss10/a30

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Korxona, iste’molchiga xizmat ko‘rsatish, talab, samara, realizatsiya, raqobat

Аннотация

Mazkur maqolada marketing tamoyillarining ahamiyati, Marketing tahlilining asosiy yo‘nalishlari va ko‘rsatkichlarini aniqlash, Ishlab chiqarish korxonalarida marketing tahlilini takomillashtirish yo‘llarini ishlab chiqish, tovar ishlab
chiqarish va iste’molchiga xizmat ko‘rsatish ko‘rib chiqilqan.

Author Biography

Shoira Azimovna Musyeva, Samarqand iqtisodiyot va servis instiiuti

 Marketing kafedrasi
professori

References

Gary Armstrong. Philip Kotler. Michael Marker. Marketing in introduction. England, 2016, paperback: 720 pages, Pearson.

Philip Kotler. Kavin Lane Ketler. Marketing Management. Pearson Education, Inc. publishing as Prestige Hall, USA,2012y.

Kotler F., Armstrong G., Vong V., Sonders Dj. Osnovы marketinga, 5-e evropeyskoe izd. Uchebnik. – M.: OOO “I. D. Vilyams, 2013. – 752 s.

Soliev A., Vuzrukxonov S., Marketing, bozorshunoslik. Darslik. – T.: Iqtisod-Moliya, 2010. – 424 b.

Ergashxodjaeva SH. J., Qosimova M. S., YUsupov M. A. Marketing. Darslik. – T.: TDIU, 2011. – 202 b.

Musaeva Sh. A. Marketing tadqiqotlari. Darslik “STAR-SEL” MChJ nashriyot va ijodiy bo‘limi. Samarqand–2023

Musaeva Sh. A. Integrallashtirilgan marketing kommunikatsiyasiO‘quv qo‘llanma “Mahorat” nashriyoti, Samarqand – 2022.

Musaeva Sh. A., Usmonova D. I. Innovatsion marketing “TURON EDITION” 2021-yil uchun o‘quv qo‘llanma.

Опубликован

2023-10-30
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