YASHIL INNOVATSIYALAR ASOSIDA AGROMARKETING STRATEGIYASINI ISHLAB CHIQISH VA MEVA SABZAVOT BOZORIDAGI NARX BARQARORLIGI MODELI
DOI:
https://doi.org/10.5281/zenodo.18479168Keywords:
yashil innovatsiyalar, agro-marketing, narx barqarorligi, meva-sabzavot, raqamli texnologiyalar, qiymat zanjiriAbstract
Ushbu tezisda yashil innovatsiyalar asosida agro-marketing strategiyalarini ishlab chiqish va mevasabzavot
mahsulotlari bozorida narx barqarorligini taʼminlash masalasi nazariy jihatdan oʻrganilgan. Tahlil davomida
raqamli texnologiyalar, ekologik yondashuvlar, logistika infratuzilmasi va qiymat zanjiri elementlarining oʻzaro bogʻliqligi
asosida konseptual model shakllantirilgan. Marketing tizimidagi mavjud muammolar tahlil qilingan va ularni hal qilish
boʻyicha takliflar berilgan. Nazariy manbalar asosida narx barqarorligini taʼminlashga xizmat qiluvchi integratsiyalashgan
yondashuv ishlab chiqilgan
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