Role of social media in promoting Sustainable Tourism in Uzbekistan

Abstract

Social media platforms have emerged as potent instruments for destination promotion in the modern world of
global connection, causing a revolutionary change in the tourist sector. This study looks specifically at social media’s contribution
to the development of sustainable tourism in Uzbekistan. Uzbekistan offers a singular case study for analyzing
the influence of social media on sustainable tourism practices since it is a nation with a rich cultural legacy and a variety
of landscapes that sit at the intersection of tradition and modernity.
The study “Social Media’s Role in Sustainable Tourism in Uzbekistan” looks at how social media platforms affect traveler
behavior, support environmentally friendly activities, and create perceptions of destinations. It seeks to promote stakeholder
engagement for a more sustainable tourism industry in Uzbekistan, offers useful information for policymakers, and
informs destination marketing plans.