Organik mahsulotlar eksportini rag‘batlantirishda maqsadli bozorlarga yo‘naltirilgan marketing strategiyalari
DOI:
https://doi.org/10.5281/zenodo.15226774Keywords:
organik mahsulotlar, eksport, marketing strategiyasi, bozor tahlili, xalqaro standartlar, raqobatbardoshlik, sertifikatlash.Abstract
Mazkur maqolada organik mahsulotlar eksportini rag‘batlantirishda maqsadli bozorlarga yo‘naltirilgan
marketing strategiyalarining ahamiyati va samaradorligi tahlil etilgan. Jahon bozorida organik mahsulotlarga
bo‘lgan talabning izchil oshib borayotgani, O‘zbekistonning ushbu sohadagi eksport salohiyati hamda mavjud holati
chuqur o‘rganilgan. Maqsadli bozorlarni tanlash mezonlari, iste’molchi ehtiyojlarini aniqlash, raqobat muhiti va bozor
xususiyatlariga mos marketing strategiyalarini ishlab chiqish masalalariga alohida e’tibor qaratilgan. Shuningdek, xalqaro
standartlar va sertifikatlash jarayonlarining eksport faoliyatiga ta’siri ham atroflicha yoritilgan. Tadqiqot natijalari asosida
maqsadli bozorlarga kirish va ularda raqobatbardoshlikni ta’minlash uchun amaliy taklif va tavsiyalar ishlab chiqilgan.
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