The use of marketing research in marketing activities of enterprises

The use of marketing research in marketing activities of enterprises

Authors

  • Mamatkulova Shoira Djalolovna

DOI:

https://doi.org/10.5281/zenodo.14609369

Keywords:

marketing research, marketing activities, marketing innovation, marketing strategies, consumer behavior, market analysis, digital marketing, marketing data and research, products and services, market competition.

Abstract

This article discusses the use of marketing research in the marketing activities of enterprises. Several approaches
to the stages of marketing research are given.

Author Biography

Mamatkulova Shoira Djalolovna

Candidate of Economic Sciences,
Associate Professor of the Department of Marketing, PhD
Samarkand Institute of Economics and Service

Published

2024-12-07
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