Areas of effective use of marketing in the development of foreign economic relations

Abstract

This article examines scientific views related to the use of marketing in the development of foreign economic
relations. The impact of marketing on the formation of foreign market conditions, the importance of marketing in the
organization, management, and control of foreign economic activities of companies is analyzed. The methods of
assessing the competitiveness of companies in foreign economic activity have been studied. The impact of factors
affecting competitiveness is analyzed, and their importance in increasing the country's export potential is substantiated.