Features and prospects for the development of digital marketing in Uzbekistan

Features and prospects for the development of digital marketing in Uzbekistan

Authors

  • Musayeva Shoira Azimovna

DOI:

https://doi.org/10.5281/zenodo.15151944

Keywords:

digital marketing, Uzbekistan, SEO, SMM, content marketing, online advertising, targeting, internet promotion, e-commerce, digital strategies

Abstract

In this article, we consider online promotion tools, including search engine optimization (SEO), contextual
advertising, social networks (SMM), email marketing and content strategies, the impact of digital technologies on
consumer behavior and business adaptation to new trends, the effectiveness of online promotion in the context of the
digital transformation of the economy of Uzbekistan

Author Biography

Musayeva Shoira Azimovna

Professor of Samarkand Institute of Economics and Service
Samarkand, Uzbekistan

Published

2025-03-11

Issue

Vol. 3 No. 3 (2025): «Yashil iqtisodiyot va taraqqiyot» jurnali

Section

Articles

License

Copyright (c) 2025 YASHIL IQTISODIYOT VA TARAQQIYOT

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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