MIJOZ VA BANK MUNOSABATLARINI MARKETING TAMOYILLARI ASOSIDA TARTIBGA SOLISH MEXANIZMINI TAKOMILLASHTIRISHNING NAZARIY ASOSLARI
DOI:
https://doi.org/10.5281/zenodo.18650085Keywords:
munosabatlar marketingi, mijozlar bilan munosabatlarni boshqarish (CRM), xizmat sifati, bank sektori, mijozlar sadoqati, raqamli transformatsiya.Abstract
Ushbu maqolada bank sektorida mijoz va bank o‘rtasidagi munosabatlarni marketing tamoyillari asosida
samarali boshqarish mexanizmining nazariy asoslari tahlil qilingan. Tadqiqotda munosabatlar marketingi, ishonch–
majburiyat nazariyasi hamda xizmat sifati modellari bank sohasiga integratsiya qilish masalalari ko‘rib chiqilgan.
Metodologik jihatdan sistematik adabiyotlar tahlili va qiyosiy tahlil usullaridan foydalanilgan. CRM tizimlari hamda raqamli
texnologiyalarning uyg‘un integratsiyasi bank-mijoz munosabatlarini rivojlantirish va barqaror boshqarishda muhim omil
sifatida asoslab berilgan
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