YASHIL ERP TIZIMLARINING KORXONALARDA BARQAROR RIVOJLANISH VA MARKETING SAMARADORLIGIGA TA’SIRI
DOI:
https://doi.org/10.5281/zenodo.18479033Keywords:
Yashil ERP, barqaror rivojlanish, ekologik marketing, raqamli transformatsiya, korxona samaradorligi, nazariy tahlil, Green IT, ESG ko‘rsatkichlari.Abstract
Ushbu tezisda yashil ERP tizimlarining korxonalarda barqaror rivojlanish va marketing samaradorligiga
ta’siri nazariy jihatdan tahlil qilingan. Mavjud ilmiy manbalar asosida Green ERP texnologiyalarining ishlab chiqarish
samaradorligini oshirish, resurslardan oqilona foydalanish va ekologik marketing strategiyalarini qo‘llab-quvvatlashdagi
roli ochib berilgan. Tadqiqotda Green ERP’ning ekologik ko‘rsatkichlarni nazorat qilish, shaffof hisobot yuritish hamda
yashil brendni shakllantirishdagi imkoniyatlari aniqlangan. Tahlil va umumlashtirish asosida korxonalar uchun amaliy
takliflar ishlab chiqilgan. Metodologiya sifatida kontseptual tahlil va ilmiy adabiyotlar sharhi qo‘llanilgan
References
1. Gao, L. T., & Chen, Y. (2024). Smarter is greener: Can intelligent manufacturing improve enterprises’ ESG
performance? ResearchGate. https://www.researchgate.net/publication/390763309_Smarter_is_greener_can_
intelligent_manufacturing_improve_enterprises’_ESG_performance
2. Velychko, O. P., Lukyanenko, V. V., & Stavrat, S. S. (2025). Logistics drivers of the development of production,
innovation and marketing activities of competitive enterprises in the management system. Dniprovsk State Agrarian
and Economic University. https://dspace.dsau.dp.ua/handle/123456789/12102
3. Mansour, N., & Vadell, L. M. B. (2024). Finance and Law in the Metaverse World. Springer. https://link.springer.com/
content/pdf/10.1007/978-3-031-67547-8.pdf
4. Wijethunga, S., & Abeysinghe, D. (2025). The Impact of Green ERP Systems on Sustainable Supply Chain Management:
With Special Reference to Sports Equipment Manufacturing Market. University of Sri Jayewardenepura Repository.
http://192.248.104.6/handle/345/8264
5. AlBar, A. M., & Hoque, M. R. (2020). Green Information Technology and ERP Systems: A Step Towards Sustainability
in Emerging Markets. Sustainability, 12(10), 4175. https://doi.org/10.3390/su12104175
6. Kouhizadeh, M., Sarkis, J., & Zhu, Q. (2021). Digitalization and Green ERP Integration: A Systematic Literature Review.
Journal of Cleaner Production, 284, 124712. https://doi.org/10.1016/j.jclepro.2020.124712
7. Mishra, D., Gunasekaran, A., Papadopoulos, T., & Dubey, R. (2018). Green Information Systems and Sustainable
Supply Chains: An Empirical Study of Manufacturing Firms. International Journal of Production Economics, 197, 101–
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 GREEN ECONOMY AND DEVELOPMENT
This work is licensed under a Creative Commons Attribution 4.0 International License.