SANOATDA YASHIL ENERGIYADAN FOYDALANISH SAMARADORLIGINI OSHIRISHDA MARKETING YONDASHUVLAR
DOI:
https://doi.org/10.5281/zenodo.18478967Keywords:
yashil marketing, sanoat samaradorligi, qayta tiklanuvchi energiya, raqamli kommunikatsiya, ekologik brend, iste’molchi xulqi, barqarorlik.Abstract
Tezisda sanoat korxonalarida qayta tiklanuvchi energiya manbalaridan foydalanish samaradorligini oshirishda
marketing yondashuvlarining ahamiyati tahlil qilindi. Ilmiy manbalar asosida yashil marketingning asosiy tamoyillari,
raqamli vositalarning roli va ekologik xabardorlikni oshirish mexanizmlari yoritib berildi. Marketing strategiyalarining
texnologik innovatsiyalar bilan qanday bog‘lanishi asoslab berildi. Tahlil natijalariga ko‘ra, korxonalar samaradorligi
nafaqat ichki ishlab chiqarish jarayonlariga, balki tashqi kommunikatsiyaning sifatiga ham bog‘liq ekani aniqlab berildi.
Nazariy takliflar asosida amaliy tavsiyalar ishlab chiqildi
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