ELEKTRON SAVDODA ISTE’MOLCHI ISHONCHI VA RAQAMLI TAJRIBANING RAQOBATBARDOSHLIKKA TA’SIRI
DOI:
https://doi.org/10.5281/zenodo.18230925Keywords:
elektron savdo, iste’molchi ishonchi, raqamli tajriba, raqobatbardoshlik, word-of-mouthAbstract
Mazkur maqolada elektron savdoda iste’molchi ishonchi va raqamli tajribaning korxonalar raqobatbardoshligiga
ta’siri tahlil qilinadi. Tadqiqotda raqamli tajriba iste’molchi ishonchini shakllantiruvchi asosiy omil sifatida qaralib,
ishonchning qayta xarid, sodiqlik va ijobiy “word-of-mouth” orqali raqobatbardoshlikka ta’sir etish mexanizmlari asoslab
beriladi. Natijalar elektron savdoda barqaror raqobat ustunligi ishonchga yo‘naltirilgan raqamli strategiyalar orqali
shakllanishini ko‘rsatadi
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