EKOMARKETING: BOZOR TALABINING YANGI YO‘NALISHI VA BARQAROR TARAQQIYOT OMILI
DOI:
https://doi.org/10.5281/zenodo.18133129Keywords:
Ekomarketing, yashil marketing, ekologik iste’mol, ekologik toza mahsulot, ekologik mas’uliyat, yashil iqtisodiyot, energiya tejamkorlik, ekologik xavfsizlik, ekologik innovatsiyalar, ekologik sertifikatlash, ekologik strategiya.Abstract
Mazkur maqolada ekomarketingning zamonaviy bozor tizimidagi o‘rni va uning barqaror rivojlanish jarayoniga
ta’siri tahlil qilinadi. Unda yashil marketing konsepsiyasi, ekologik iste’mol madaniyatining shakllanishi shuningdek
ekologik toza mahsulotlarga bo‘lgan talabning ortib borishi ilmiy asosda yoritiladi. Shu jumladan, korxonalarning ekologik
mas’uliyati, yashil iqtisodiyotning rivojlanish mexanizmlari, energiya tejamkorlik texnologiyalari va ekologik xavfsizlik
talablarining biznes strategiyalariga integratsiyalashuvi ham ko‘rib chiqiladi. Maqolada ekologik innovatsiyalar, ekologik
sertifikatlash tizimlari va korxonalar tomonidan amalga oshirilayotgan ekologik strategiyalarning ahamiyati alohida tahlil
qilinadi va ularning bozor raqobatbardoshligiga ta’siri ochib beriladi. Tadqiqot natijalarida ekomarketingning nafaqat
iqtisodiy samaradorlikni oshirish, balki ekologik barqarorlikni ta’minlashda ham muhim omil ekanini ko‘rsatadi.
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