OLIY TA’LIM XIZMATLARI BOZORIDA MARKETING TADQIQODLARINI TAKOMILLASHTIRISH
DOI:
https://doi.org/10.5281/zenodo.17835892Keywords:
oliy ta’lim bozori, marketing tadqiqotlari, ta’lim xizmatlari, talab va taklif, raqobat, raqamli marketing, segmentatsiya, tracer-study, raqobatchilar tahlili, ta’lim sifati, mehnat bozori, innovatsion yondashuvlar, strategik boshqaruv, brending, ta’lim modernizatsiyasiAbstract
Ushbu maqolada oliy ta’lim xizmatlari bozorining shakllanishi, uning o‘ziga xos jihatlari hamda zamonaviy
rivojlanish tendensiyalari ilmiy asosda tahlil qilingan. Ta’lim xizmatlarining nomoddiy tabiati, iste’molchi ehtiyojining tez
o‘zgarishi, global raqobatning kuchayishi hamda mehnat bozori bilan uzviy bog‘liqligi sharoitida marketing tadqiqotlarining
dolzarbligi yoritiladi. Oliy ta’lim muassasalarida talabni aniqlash, raqobatchilarni baholash, ta’lim dasturlarini bozor
ehtiyojlariga moslashtirish, abituriyentlar segmentatsiyasi, tracer-study, raqamli analitika kabi marketing yondashuvlarining
mazmuni batafsil ochib beriladi. Shuningdek, O‘zbekiston oliy ta’lim tizimida mavjud muammolar – marketing bo‘limlari
samaradorligining pastligi, innovatsion tadqiqot metodlarining yetishmasligi va raqobatchilar monitoringi sustligi ilmiy
nuqtayi nazardan tahlil etiladi. Maqola yakunida oliy ta’lim xizmatlari bozorida marketing tadqiqotlarini takomillashtirish
bo‘yicha zamonaviy texnologiyalar, raqamli instrumentlar va strategik boshqaruv yondashuvlariga asoslangan amaliy
taklif va tavsiyalar ishlab chiqilgan.
References
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Building-Strong-Brands/David-A-Aaker/9780684832562
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