MARKETING VA TOVAR STRATEGIYALARINI ISHLAB CHIQISH
DOI:
https://doi.org/10.5281/zenodo.17656981Keywords:
marketing strategiyasi, tovar strategiyasi, STP modeli, brend, bozor segmentatsiyasi, raqobatbardoshlik, iste’molchi ehtiyoji, innovatsion mahsulotAbstract
Ushbu maqolada marketing va tovar strategiyalarini ishlab chiqishning nazariy asoslari hamda ularning
amaliy ahamiyati yoritilgan. Bozor iqtisodiyoti sharoitida korxonaning raqobatbardoshligini oshirish, brend imidjini
shakllantirish va iste’molchilar ehtiyojini to‘liq qondirishda marketing strategiyasining o‘rni alohida ta’kidlanadi. Maqolada
tovar strategiyasini ishlab chiqishda segmentatsiya, maqsadli bozorni tanlash va tovarni joylashtirish (STP modeli)
jarayonlari tahlil qilinadi. Shuningdek, zamonaviy marketing konsepsiyalari, innovatsion mahsulot yaratish, narx siyosatini
shakllantirish va tovar hayotiy siklini boshqarish bo‘yicha tavsiyalar keltirilgan. Tadqiqot natijalari korxonalarga marketing
va tovar siyosatini yanada samarali yuritish, raqobat ustunligini qo‘lga kiritish hamda iste’molchilar bilan uzoq muddatli
munosabatlarni yo‘lga qo‘yishda yordam beradi.
References
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