O‘ZBEKISTON TURIZM BREND BOZORINING HOZIRGI HOLATI VA TENDENSIYALARI
DOI:
https://doi.org/10.5281/zenodo.17551789Keywords:
turizm brendi, manzil marketingi, MIMIC modeli, VAR tahlil, SEM, raqamli jalb, iste’molchi xulqi, O‘zbekiston turizmi.Abstract
Maqolada O‘zbekiston turizm sektorida brend boshqaruvi, iste’molchi xulqi va siyosiy muvofiqlashtirish
o‘rtasidagi o‘zaro bog‘liqliklar empirik asosda tahlil qilingan. Tadqiqot Multi Indicator–Multi Cause (MIMIC), Vector
Autoregression (VAR) va Structural Equation Modeling (SEM) usullarini birlashtirgan gibrid metodologiya asosida olib
borilib, meros turizmi, ekoturizm va gastronomiya sub bozorlarida brend xabardorligi, sadoqati hamda qoniqish omillari
o‘rganilgan. Natijalar hududlar bo‘yicha raqamli jalb va siyosat muvofiqlashtiruvining brend samaradorligiga sezilarli
ta’sirini ko‘rsatadi.
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