TOSHKENT VILOYATIDA OLTIN BEL TOGʻ KURORTINI RIVOJLANTIRISHNING MARKETING STRATEGIYALARI
DOI:
https://doi.org/10.5281/zenodo.17539599Keywords:
Parkent, Oltin Bel, tog‘ turizmi, GIS, marketing strategiyasi, brending, barqaror rivojlanish, SWOT, benchmarking.Abstract
Ushbu tezisda Parkent tumanida joylashgan “Oltin Bel” togʻ kurortining marketing, fazoviy va investitsion
rivojlanish salohiyati tahlil qilingan. Tadqiqotda GIS texnologiyalar asosida fazoviy tahlil, SWOT tahlili hamda Markaziy
Osiyo tog‘-kurortlari bilan benchmarking taqqoslamasi amalga oshirilgan. Natijalar Parkent tumanining tabiiy resurslari —
balandlik, iqlim va landshaft jihatidan — yuqori turistik imkoniyatga ega ekanligini, biroq brend identifikatsiyasi, infratuzilma
sifati va strategik boshqaruv sohalarida muvofiqlashtirilgan yondashuv zarurligini ko‘rsatadi
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