Innovative Management in Smart Tourism: a Digital Economy Imperative for Tourist Enterprises

Abstract

This article explores how innovative management practices are essential for tourist enterprises in
the era of Smart tourism and the digital economy. It emphasizes the use of cutting-edge technologies and
data-driven decision-making to enhance operational efficiency and elevate the overall tourist experience. The
article provides actionable insights for enterprises aiming to thrive at the intersection of innovative management,
Smart tourism, and the digital economy.