Mintaqa turizmini rivojlantirishda raqamli marketing vositalaridan mijozlar qoniqishini kompleks baholash uslubiyati.
DOI:
https://doi.org/10.5281/zenodo.16994608Keywords:
raqamli marketing, mijozlar qoniqishi, Laykert shkalasi, SmartPLS, turist sodiqligi, SPSS tahlil, marketing kommunikatsiyalari.Abstract
Ushbu maqolada mintaqaviy turizmni rivojlantirishda raqamli marketing vositalari orqali mijozlar qoniqishini
kompleks baholash metodikasi yoritilgan, shuningdek, mavjud tadqiqotlar tahlili asosida rivojlantirish imkoniyatlari
aniqlangan.
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