The role of profitability in evaluating enterprise performance
DOI:
https://doi.org/10.5281/zenodo.16628564Keywords:
profitability, financial indicator, enterprise efficiency, economic analysis, profit, management decisionsAbstract
This article analyzes the importance of profitability indicators in assessing the effectiveness of an enterprise's
economic activities. Profitability is one of the main financial indicators reflecting the profit potential of an enterprise, which
is analyzed in various directions (assets, sales, capital, etc.). The article discusses the types of these indicators, methods
of calculating them, and how they serve as a source of information in enterprise management. The strategic importance
of management decisions made on the basis of profitability indicators is also revealed. The results of the study serve to
develop proposals for increasing financial stability and effective use of resources at the enterprise
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