Rekreatsiya turizmi va sogʻlomlashtirish xizmatlari integratsiyasi
DOI:
https://doi.org/10.5281/zenodo.15648463Keywords:
rekreatsiya turizmi, rekreatsiya xizmatlari, xorijiy investitsiyalar, wellness turizmi, xalqaro wellness standartlari.Abstract
Ushbu maqolada rekreatsiya turizmi va sog‘lomlashtirish xizmatlari integratsiyasining 2024-yildagi global
va O‘zbekiston kontekstidagi rivojlanish yo‘nalishlari tahlil qilingan. Dunyo bo‘yicha wellness turizmining iqtisodiy
ko‘rsatkichlari, xususan, AQSH, Germaniya, Turkiya, Hindiston va Shveytsariya kabi davlatlar tajribasi orqali sog‘lom
turmush tarzini targ‘ib qiluvchi turizm xizmatlarining istiqbollari yoritilgan. Shuningdek, O‘zbekiston Respublikasidagi
mavjud sanatoriy-kurort infratuzilmasining holati, mavjud muammolari va raqamli rivojlanish imkoniyatlari raqamli
manbalar asosida ko‘rib chiqilgan. Wellness turizmi orqali iqtisodiy diversifikatsiya, zamonaviy xizmat turlari (SPA, detoks,
yoga, psixologik sog‘lomlashtirish) hamda sog‘liqni saqlash va turizm sohalari o‘rtasida barqaror integratsiyaga erishish
imkoniyatlari tahlil etilgan.
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