Tijorаt bаnklаridа omonatlarni jalb qilishda mijoz sodiqligini oshirishga qaratilgan innovatsion yondashuvlar
DOI:
https://doi.org/10.5281/zenodo.15358044Keywords:
mijoz sodiqligi, innovatsion marketing, influencer marketing, sun’iy intellekt, gamifikatsiya, shaxsiylashtirish, strategik yondashuv, psixografik segmentatsiya.Abstract
Ushbu maqolada innovatsion marketing strategiyalarining mijoz sodiqligiga ta’siri tahlil qilingan. Tadqiqotda
sifatli adabiyotlar sharhi asosida influencer marketing, ijtimoiy media, sun’iy intellekt, ERP tizimlari, gamifikatsiya va
psixografik segmentatsiya kabi yondashuvlarning samaradorligi baholangan. Har bir strategiyaning amaliy qo‘llanish sohasi,
sektorlar kesimidagi afzalliklari va baholash natijalari keltirilgan. Natijalar shuni ko‘rsatadiki, raqamli va shaxsiylashtirilgan
yondashuvlar mijoz sodiqligini oshirishda eng samarali vosita hisoblanadi. Tadqiqot sohalarga mos strategiyalarni tanlash
va ularni birlashtirib qo‘llash orqali kompaniyalarga sodiqlikni boshqarishda kompleks yondashuvlarni taklif etadi.
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