Moda marketingida iste’molchilarning ichki ehtiyojlari va xulq-atvoriga asoslangan yondashuvlar
DOI:
https://doi.org/10.5281/zenodo.15357986Keywords:
psixologik segmentatsiya, emotsional marketing, Brand love, marketing strategiyalari, brend sodiqligi, raqamli marketing, targeting, positioning, iste’molchi motivatsiyalari, shaxsiylashtirilgan marketing.Abstract
Tadqiqotda moda marketingida psixologik segmentatsiya va emotsional marketingning ahamiyati o‘rganilgan.
Psixologik segmentatsiya brendlarga iste’molchilarni motivatsiyalari va xulq-atvori asosida guruhlash imkonini beradi,
bu esa marketingni shaxsiylashtirish va targeting strategiyalarini yanada samarali amalga oshirishga yordam beradi.
Emotsional marketing brend va iste’molchilar o‘rtasidagi aloqalarni kuchaytiradi, sodiqlikni oshiradi va brand loveni
rivojlantiradi. Tadqiqotda psixologik segmentatsiya va emotsional marketingning brend strategiyalariga ta’siri va raqamli
marketing orqali shaxsiylashtirilgan yondashuvlar qanday amalga oshirilishi ko‘rsatilgan.
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