Ekologik turizm nuqtai nazaridan turizm marketingining usullari va asosiy vositalarining xususiyatlari
DOI:
https://doi.org/10.5281/zenodo.15273038Keywords:
Namangan viloyati, marketing tadqiqotlari, klaster tahlili, SWOT tahlili, turistik salohiyati, GAP tahlili, turistik jozibadorlik.Abstract
Ushbu maqolada Namangan viloyatida turistik korxonalar boshqaruvida marketing strategiyalarini qo‘llash,
shuningdek ekologik turizm nuqtai nazaridan turizm marketingining usullari va asosiy vositalarining xususiyatlari tahlil
etiladi.
References
Xiang, Z. & Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management, 31,
–188.
Thrane, C. (2012). Analyzing tourists’ length of stay at destinations with survival models: A constructive critique based
on a case study. Tourism Management, 33, 126–132. (PDF) Tourism Marketing Research: Past, Present and Future.
Mavjud manzil: https://www.researchgate.net/publication/262148283_Tourism_Marketing_Research_Past_Present_
and_Future [kirilgan sana: 26–mart 2025–yil].
Shoval, N., McKercher, B., Ng, E., & Birenboim, A. (2011). Hotel location and tourist activity in cities. Annals of Tourism
Research, 38, 1594–1612.
Rossiter, J. R. (2012). Advertising management principles are derived mostly from logic and very little from empirical
generalizations. Marketing Theory, 12, 103–116. (PDF) Tourism Marketing Research: Past, Present and Future.
Mavjud manzil: https://www.researchgate.net/publication/262148283_Tourism_Marketing_Research_Past_Present_
and_Future [kirilgan sana: 26–mart 2025–yil].
Stewart, R.F. A Framework for Business Planning (No. 162), Long Range Planning Service, Stanford Research Institute,
Menlo Park, California, 1963.
Aguilar, F. (1967). Scanning the business environment. Macmillan. OCLC 495475137.
Scott, J. Michael, Davis, F. (1993). Gap Analysis: A Geographic Approach to Protection of Biological Diversity. Wildlife
Monographs, No. 123, 3–41. [Kirish sanasi: 09–fevral 2011–yil].
A. Matrix. Understanding the Risks of Different Options. https://michiganscouting.org/wp-content/uploads/2017/11/
The-Ansoff-Matrix.pdf
Ansoff, I. H. (1987). Corporate Strategy. London: Penguin Books.
McKinsey Fact Sheet (PDF). 1–iyul 2021–yil. 4–iyun 2021–yilda arxivlangan. 21–iyun 2023–yilda olingan.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 YASHIL IQTISODIYOT VA TARAQQIYOT
This work is licensed under a Creative Commons Attribution 4.0 International License.