Online Advertising and its impact on consumer behavior

Online Advertising and its impact on consumer behavior

Authors

  • Ismailova Khanifajon

DOI:

https://doi.org/10.5281/zenodo.14315810

Keywords:

consumer behavior, online advertising, e-commerce, digital marketing.

Abstract

This thesis describes the impact of online advertising on consumer behavior and analyzes the types of online
advertisements. The effects of online advertising are discussed in order to increase consumer awareness and preference.

Author Biography

Ismailova Khanifajon

Teaching assistant of Tashkent institute
of Management and Economics

Published

2024-10-18

Issue

Vol. 2 No. 7 (2024): maxsus son

Section

Articles

License

Copyright (c) 2024 YASHIL IQTISODIYOT VA TARAQQIYOT

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.