Cross Cultural Preoblems in International Business Negotiations

Abstract

This study examines the need to understand the cultural characteristics and psychology of partners for successful
international negotiations, analyzes the influence of national traditions and non-verbal communication in the
negotiation process. The author focuses on the differences in approaches to business meetings and negotiations of different
cultures, and also offers recommendations for adapting to an intercultural environment and strategies for effectively
conducting business negotiations. This study examines the development of intercultural competence in modern international
business, as respect for cultural differences contributes to increasing the effectiveness of international business
interactions.